Times Square Takeover
In 2017, Stitch Fix marked its Nasdaq IPO with a bold takeover of Times Square. Screens across the plaza were drenched in the brand’s signature mint, turning one of the world’s most iconic advertising stages into a unified brand moment. Through levitating apparel and rolling boxes, the animated screens created a cohesive visual story—bringing Stitch Fix’s experience to life at monumental scale.
CLIENT
Stitch Fix
San Francisco, CA
BRIEF
Outdoor
Takeover
ROLE
Concepting
Storyboards
Art Direction
COLLABORATORS
Creative Director: Aaron Brown
Designer: Mark Beltran
Motion Designer: Timothy Palmer
Video Director: Vicky Montero
This project was a true collaboration between creatives and stylists, bringing key fashion pieces to the forefront in a visually disruptive way. I partnered closely with designers and the creative director to map the layouts and timing of each video, crafting a narrative arc that moved from delivery to customer satisfaction through authentic testimonials.
