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Style Link
Facing challenges in the styling category, Matrix launched an exciting new product line centered on the idea of mixology. In order to establish a distinctive, market-ready brand, I built a visual system centered around bold typography and black-and-white imagery that was both high-fashion and dynamic.
Building upon the initial launch, a texture-focused product line was then introduced. The signature black-and-white imagery remained, now contrasted with bold, vibrant texture swaths that brought movement and energy to the layouts.
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