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2024 Style Forecast
For Stitch Fix's annual trend report, called Style Forecast, we evolved the approach by developing a robust content marketing strategy to amplify and increase impact. This campaign allowed us to highlight our styling and data expertise in a way that is digestible and actionable for our clients, solidifying our brand capabilities and differentiating from other brands' seasonal commercial initiatives.
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Beyond the printed and digital trend book, I scaled the campaign across email marketing, organic and paid social, and the landing page header. These extensions amplified the storytelling behind each trend while translating inspiration into practical styling tips clients could incorporate into their everyday wardrobes.
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