Kids' Campaigns
In 2018, Stitch Fix entered the kidswear market with curated Fixes of 10 items starting at $10 each. The business rapidly gained traction, with the client base growing exponentially year over year. Integrated marketing campaigns—such as “Back to School” and “Spring Stock Up”—helped sustain that momentum and drive continued engagement.
CLIENT
Stitch Fix
San Francisco, CA
BRIEF
TV + OTT
Emails
Organic Social
ROLE
Strategy
Storyboards
Art Direction
Graphic + Motion Design
Video Editing
COLLABORATORS
Creative Director: Aaron Brown
Designer: Kelsey Sutherland
Copywriter: Tessa Tapscott
Video Director: Kate Ogata
Video Editor: Julien de Benedictis
Through vibrant color and playful graphic shapes, I developed a scalable brand system that unified the campaign across TV/OTT, email, organic social, and paid media. The consistent visual identity strengthened brand recognition and positioned Stitch Fix as an easy, dependable option for parents preparing for back to school.
