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Kids' Campaigns
In 2018, Stitch Fix entered the kidswear market with curated Fixes of 10 items starting at $10 each. The business rapidly gained traction, with the client base growing exponentially year over year. Integrated marketing campaigns—such as “Back to School” and “Spring Stock Up”—helped sustain that momentum and drive continued engagement.
Through vibrant color and playful graphic shapes, I developed a scalable brand system that unified the campaign across TV/OTT, email, organic social, and paid media. The consistent visual identity strengthened brand recognition and positioned Stitch Fix as an easy, dependable option for parents preparing for back to school.
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