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Paid Social Videos
As the first in-house creative hire for the growth team at Stitch Fix, I helped scale up ad production output by 210% across social channels to drive brand awareness and new client acquisition. Additionally, I managed video partnerships with external agencies, producing 85% of the content for the growth work stream. The resulting live-action videos delivered strong conversions and efficient CPAs.
CLIENT
Stitch Fix
San Francisco, CA
BRIEF
YouTube
Facebook
Instagram
TikTok
ROLE
Concepting
Strategy
Art Direction
Motion Graphic Design
Video Editing
COLLABORATORS
Creative Director: Aaron Brown
Copywriter: Imanni Guerrero
Copywriter: Allison McCarthy
Video Director: Kate Ogata
Video Editor: Julien de Benedictis
















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