Every year, Matrix sets out to embolden hair stylists around the globe, embracing new trends

that focus on cut, color and styling. This trend shoot introduced the versatility of hair strobing, taking inspiration from an American classic: rock ‘n’ roll.

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ROLE: Art Direct, Storyboard, Oversee Video Edit

DELIVERABLES: Print, Video, Organic Social

CLIENT: Matrix _ AGENCY: Publicis

CD: Michael Litman _ Sr AD: Brian O'Neal

CW: Beth Levine