These first limited edition calendars were created
to market to global partners of Maybelline New York. With additional contest giveaways, the buzz was instantaneous, being featured in editorials and magazines worldwide. The calendar went on to win
a NY Gold ADDY in direct marketing and specialty advertising.
ROLE: Concept, Design, Art Direct
CLIENT: Maybelline New York
AGENCY: Gotham, Inc
CD: Elena Pavlov