Maybelline
Calendar
With countless beauty campaigns competing for attention, Maybelline New York needed a distinctive way to engage global partners and generate excitement around the brand. To create a memorable and shareable experience, we designed a first-ever limited-edition calendar that reimagined traditional promotional materials as collectible brand pieces. The goal was to deliver something unexpected, transforming a standard marketing touchpoint into a visually striking, conversation-worthy artifact. The piece gained industry recognition, winning a NY Gold ADDY Award for excellence in direct marketing and specialty advertising.
Alongside attending the photo shoots, I crafted the final visuals through detailed compositing—integrating backgrounds, double-exposure effects, makeup enhancements, and even a custom tattoo.
The visuals later extended to Maybelline New York's sponsorship role at New York Fashion Week, where I also designed a custom logo for the event.
