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How It Works
Videos
Stitch Fix’s blend of personal stylists and algorithm-driven insights makes it a unique, but sometimes complex, service to explain to new audiences. The solution was to create a streamlined “How It Works” video series that distilled the experience into three clear steps. Dynamic product shots layered with bold graphic text made the concept easy to grasp, driving strong performance across TV, OTT, and YouTube.
CLIENT
Stitch Fix
San Francisco, CA
BRIEF
TV​
OTT
YouTube
ROLE
Concepting
Storyboards
Art Direction
COLLABORATORS
Creative Director: Aaron Brown
Copywriter: Imanni Guerrero
Video Director: Kate Ogata
Video Editor: Julien de Benedictis​





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