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How It Works
Videos

Stitch Fix’s blend of personal stylists and algorithm-driven insights makes it a unique, but sometimes complex, service to explain to new audiences. The solution was to create a streamlined “How It Works” video series that distilled the experience into three clear steps. Dynamic product shots layered with bold graphic text made the concept easy to grasp, driving strong performance across TV, OTT, and YouTube.

CLIENT

Stitch Fix

San Francisco, CA

BRIEF

TV​

OTT

YouTube

ROLE

Concepting

Storyboards
Art Direction

COLLABORATORS

Creative Director: Aaron Brown

Copywriter: Imanni Guerrero

Video Director: Kate Ogata

Video Editor: Julien de Benedictis​

Jess Leung 2026 All Rights Reserved

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