Fish Stix
This project began with a moment of serendipity. The name emerged from a playful mispronunciation of “Stitch Fix” during a kids’ video shoot, while the wordmark was inspired by my daughter’s curiosity about my work. Together, they became the foundation for branding Stitch Fix Kids’ exclusive sleepwear line—featuring playful prints and ultra-comfortable fabrics for ages 2T–18.
CLIENT
Stitch Fix
San Francisco, CA
BRIEF
Logo
Hangtag
ROLE
Concepting
Graphic Design
COLLABORATORS
Writer: Mia Leung
Senior Art Director: Vicky Montero
Enveloped in a starry nightscape, the hang tag pairs deep blue, water-inspired tones with custom handwritten lettering. A central emblem carries a dual meaning—interpretable as a moon and star or a fish—adding a subtle layer of storytelling to the design.
