Rebrand
As the #1 hiring site in the U.S., ZipRecruiter has continually introduced product innovations to improve the hiring experience. However, its visual presence in the job marketplace needed to evolve to better reflect the brand’s data and tech-driven platform. Working alongside the creative director and senior designer, I helped develop a refreshed brand system designed to bring greater clarity, consistency, and scalability across the company’s marketing and product touchpoints.
The new guidelines introduced a revitalized color palette, expanded iconography, and a flexible set of graphic shapes that could be applied across channels. To ensure consistency in digital experiences, I also designed a scalable library of web modules and email templates that could be easily deployed. The updated system enabled the developer and marketers to build out assets faster while maintaining a consistent brand experience.
