Maybelline New York is widely known for its mascara but has struggled against competitors
in the lip category. As a result, a new lipstick line was launched to persuade women to love color again. Through a 360 campaign of promotional advertising, Color Sensational became the largest and #1 lip product launch in 2009.
ROLE: Concept, Design, Art Direct, Storyboard, Oversee Video Edits
DELIVERABLES: Print, Outdoor, Digital, TV Spots
CLIENT: Maybelline New York _ AGENCY: Gotham, Inc
CD: Elena Pavlov _ CW: Cynthia Wills