Maybelline New York is widely known for its mascara but has struggled against competitors

in the lip category. As a result, a new lipstick line was launched to persuade women to love color again. Through a 360 campaign of promotional advertising, Color Sensational became the largest and #1 lip product launch in 2009.

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ROLE: Concept, Design, Art Direct, Storyboard, Oversee Video Edits

DELIVERABLES: Print, Outdoor, Digital, TV Spots

CLIENT: Maybelline New York _ AGENCY: Gotham, Inc

CD: Elena Pavlov _ CW: Cynthia Wills