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COLOR SENSATIONAL
Maybelline New York is widely known for its mascara but has struggled against competitors
in the lip category. As a result, a new lipstick line was launched to persuade women to love color again. Through a 360 campaign of promotional advertising, Color Sensational became the largest and #1 lip product launch in 2009.
ROLE: Concept, Design, Art Direct, Storyboard, Oversee Video Edits
DELIVERABLES: Print, Outdoor, Digital, TV Spots
CLIENT: Maybelline New York _ AGENCY: Gotham, Inc
CD: Elena Pavlov _ CW: Cynthia Wills
![CS_PLUMS_Refresh_060713_V2[4].JPG](https://static.wixstatic.com/media/0f2e22_c7dab97b890842fb95fb1ba7ce8e2e85.jpg/v1/fill/w_487,h_325,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/CS_PLUMS_Refresh_060713_V2%5B4%5D_JPG.jpg)
