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Color Melting
360 Experience
To introduce a new hair trend called "Color Melting," Matrix allowed us to push beyond traditional advertising with a fully immersive 360° arcade experience. The interactive environment invited both consumers and stylists to explore the technique through lifestyle-driven scenes—each unlocking tutorials and pro tips on how to recreate the look.
To deepen stylist engagement and drive traffic to the interactive experience, I partnered with our behind-the-scenes photographer to capture authentic moments between shoots. These candid visuals helped extend the story and bring the social feed to life.
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