Matrix strived for a different approach to hair styling. So in addition to traditional advertising,

we harnessed the power of 360 technology and created an immersive arcade environment for consumers and hair stylists to explore the world

of  "Color Melting." Each lifestyle linked to hacks, images and tutorials on how to create the look.

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ROLE: Art Direct, Set+Ad Design

DELIVERABLES: Print, 360 Digital, Organic Social

CLIENT: Matrix _ AGENCY: Publicis

CD: Melody Henderson _ ACD: Jody Kay