Matrix strived for a different approach to hair styling. So in addition to traditional advertising,
we harnessed the power of 360 technology and created an immersive arcade environment for consumers and hair stylists to explore the world
of "Color Melting." Each lifestyle linked to hacks, images and tutorials on how to create the look.
ROLE: Art Direct, Set+Ad Design
DELIVERABLES: Print, 360 Digital, Organic Social
CLIENT: Matrix _ AGENCY: Publicis
CD: Melody Henderson _ ACD: Jody Kay