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CNY SPCA

The idea behind this campaign was to use hard-hitting headlines to spotlight the

effects of overcrowded animal shelters.

OBJECTIVE

Create ads for CNY SPCA

DELIVERABLES

Conceptual Print

The idea behind this campaign was to draw focus to the stark reality of abandoned pets and its consequences.

CNY SPCA 1

CNY SPCA 1

CNY SPCA 2

CNY SPCA 2

CNY SPCA 3

CNY SPCA 3

CNY SPCA 1

CNY SPCA 1

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CLIENT: FDNY | AGENCY: SYRACUSE UNIVERSITY | CD: STEVE MONTGOMERY | AD: JESS LEUNG

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