BIOLAGE R.A.W.

Taking inspiration from juice bottles and the current health kick, Biolage launched a new line of hair care products that include only natural origin ingredients. Giving it an approachable personality through language and color-coded visuals, the launch attracted an increase in sales and social presence.

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ROLE: Concept, Design, Art Direct

DELIVERABLES: Print, Merchandise Headers, Organic Social

CLIENT: Matrix _ AGENCY: Publicis

CD: Melody Henderson _ CW: Sara Molina