Taking inspiration from juice bottles and the current health kick, Biolage launched a new line of hair care products that include only natural origin ingredients. Giving it an approachable personality through language and color-coded visuals, the launch attracted an increase in sales and social presence.
ROLE: Concept, Design, Art Direct
DELIVERABLES: Print, Merchandise Headers, Organic Social
CLIENT: Matrix _ AGENCY: Publicis
CD: Melody Henderson _ CW: Sara Molina