This was the first time Maybelline became the official makeup sponsor of Mercedes-Benz
Fashion Week. The logo was designed to establish an instantly recognizable icon: the “M.”
It was used in ads, displays and collateral leading up to the event and beyond.
OBJECTIVE: Create branding awareness / DELIVERABLES: Logo, Print
MY ROLE: Concept, Art Direct, Design
CLIENT: Maybelline / AGENCY: Gotham / TEAM: Elena Pavlov (CD)