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This was the first time Maybelline became the official makeup sponsor of Mercedes-Benz

Fashion Week. The logo was designed to establish an instantly recognizable icon: the “M.”

It was used in ads, displays and collateral leading up to the event and beyond.

OBJECTIVE: Create branding awareness DELIVERABLES: Logo, Print

MY ROLE: Concept, Art Direct, Design

CLIENT: Maybelline / AGENCY: Gotham / TEAM: Elena Pavlov (CD)

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