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FISH STIX

This project came about serendipitously: the name, from a mispronunciation of "Stitch Fix" during a kids' video shoot, and the word mark, from my daughter's curiosity of my work. Together, they represent the branding for Stitch Fix's exclusive sleep wear line. Enveloped in a starry landscape, the hang tag features deep blue water tones, along with my daughter's custom handwriting and a dual-meaning emblem I designed. 

ROLE: Concept, Design

DELIVERABLES: Logo, Hangtag

CLIENT: Stitch Fix

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